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North Star Metric

Dari sinyal ke TPV teraktivasi per unit of sales effort.

Sistem GTM engineering 6-tahap yang menerjemahkan sinyal publik menjadi akun aktif yang bertransaksi dan berkembang di Monit — dua motion: Enterprise (ABM) dan SME (self-serve).

SIMULASI
12,480
Sinyal masuk / minggu
10 sumber aktif
SIMULASI
342
Tier A + B pipeline
dari 1,120 discovered
SIMULASI
IDR 48.2M
Activated TPV / bln
+18% MoM
SIMULASI
128%
NRR
cross-sell + upsell

6-stage pipeline

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01
Signal Capture
10 sumber sinyal
Coverage 78%
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02
Enrichment
68% match rate
IDR 1.2k/record
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03
ICP Scoring
5 tier segmen
Weighted 0-100
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04
Routing
< 5 min response
Tier-based
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05
Activation
32% cohort Jul
signup → txn
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06
Expansion
NRR 128%
3 triggers aktif
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EnterpriseABM motion

High-touch, low-volume

Target multi-entity groups dan scale-up dengan ad spend besar. AE ownership, sales cycle 60–90 hari.

  • • Signal: AHU multi-PT, Meta Ad Library heavy spender, job board finance ops
  • • Enrichment: full Clay + Apollo + manual verification
  • • Routing: assign AE, buku demo, custom playbook
  • • Aktivasi: onboarding call + integrasi accounting
Tier AACV ~IDR 480jtSIMULASI
SMESelf-serve motion

Low-touch, high-volume

Target emerging brand dan SMB. Sequenced outbound, funnel self-serve, nudge otomatis WA.

  • • Signal: Threads keyword, review kompetitor, de-anon website
  • • Enrichment: Apollo + LLM fallback (cost-optimized)
  • • Routing: sequence outbound 5-step email + WA
  • • Aktivasi: onboarding self-serve + product tour otomatis
Tier B/CACV ~IDR 24jtSIMULASI